Category Manager - FMCG sector

The Category Manager will be in charge of the following responsibilities:

• Monitor and interpret long-term market dynamics, including changes in consumer behaviour, shopper expectations and retail environments


• Shape a strategic category perspective, covering business contribution, volume performance, brand positioning and shelf role


• Design and deploy category plans and activation tools at point-of-sale level


• Define and prioritise category initiatives & identify growth opportunities and risks


• Build and manage recurring performance reviews


• Manage performance, analyse results and merchandising effectiveness


• Act as a key interface between teams: deliver data-driven selling arguments and recommendations and translate brand strategies into customer-relevant narratives

• 2-3 years of experience in sales development, category management and/or data analysis, in FMCG
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