Category Manager (Growth & D2C)

<p dir="ltr"><b id="docs-internal-guid-610c31a0-7fff-9187-5952-c7358020d79d"> </b></p> <p dir="ltr"></p> <div><b>Role:</b> Category Manager (Growth & D2C)</div> <div><b>Job Type</b>: Full-Time</div> <div><b>Location:</b> Gurugram</div> <div> </div> <div><b>About Fitelo</b>:<br /> Fitelo is a fast-paced Indian D2C Health-tech startup building smart, tech-enabled health solutions for high-performing professionals. It is an AI-powered platform focused on weight loss and chronic disease management, helping customers adopt healthier lifestyles through nutrition, fitness, and wellness programs. With strong unit economics and rapid growth, Fitelo is expanding its team to build scalable, high-impact categories and products.</div> <div> </div> <div><b>About the role:</b></div> <div>We are looking for a high-ownership Category Manager (Growth & D2C) to act as the Mini-CEO for assigned product categories. This role owns end-to-end business performance across the Fitelo App and D2C website, driving revenue growth, profitability, and customer experience.</div> <div>You will work at the intersection of product innovation, marketing execution, and supply chain operations, ensuring each category scales sustainably while delivering a premium customer experience.</div> <div> </div> <div><b>Specifically, this role will involve:</b></div> <ul> <li>Owning P&L responsibility for the category, including monthly revenue, margin, and profitability targets across the Fitelo App and D2C website.</li> <li>Driving D2C growth initiatives such as pricing, bundling, offers, and campaigns to improve Average Order Value (AOV) and repeat purchases.</li> <li>Optimizing app monetization by improving product discovery, conversion funnels, and customer retention on the Fitelo App.</li> <li>Collaborating with product and R&D teams on new product development (NPD), sampling, and market testing initiatives.</li> <li>Coordinating with 3PL and operations teams to ensure inventory availability and adherence to delivery SLAs.</li> <li>Working closely with marketing teams on influencer programs, celebrity shoots, and content campaigns to ensure strong product market fit.</li> <li>Tracking key performance metrics and leveraging insights to continuously improve category growth and overall customer experience. </li> </ul> <div><b>Ideal candidate will have:</b></div> <ul> <li>3 5 years of experience in Category Management or Brand Management at a fast-growing D2C, Wellness, or Consumer brand.</li> <li>A strong data-driven mindset, with comfort analyzing sales trends, CPO, retention, and growth metrics.</li> <li>Proven ability to manage cross-functional execution, from R&D and certifications to last-mile delivery.</li> <li>A high ownership mindset with the ability to balance strategic thinking and hands-on execution.</li> <li>Strong communication skills and professionalism, with a deep understanding of a premium consumer audience.</li> </ul> <div><b>Qualifications:</b></div> <div><br /> Bachelor's degree in Business, Marketing, Engineering, or a related field<br /> MBA or prior D2C category ownership experience is a plus</div> <div> </div> <div> </div> <p dir="ltr"><b id="docs-internal-guid-912e2b9e-7fff-fb1f-269b-6d5058ffd259"> </b></p> <p dir="ltr"> </p> <br />