Job Description

Description

Amazon.in Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

  • The successful candidate for this high impact role should :
  • Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
  • Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
  • Analyze customer cohorts and drive initiatives to improve growth key cohorts.
  • Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
  • Conduct in-depth analyses to determine program effectiveness, continuously improving programs and ...

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