Job Description

Sales Development-Trade Marketing OOH channel:

POSITION OVERVIEW / JOB SCOPE & CORE DELIVERABLES


To accelerate the development of the OOH channel by expanding distribution, recruiting new customers, and deploying innovation that unlocks new occasions and drives sustainable growth.


MISSION, AMBITION & RESPONSIBILITIES:


1) Category Strategy Development for OOH

  • Analyze OOH channel dynamics, consuming occasions, and trends, leveraging the global OOH portfolio framework.

  • Define growth drivers and priority platforms within the OOH channel

  • Define a winning RTM to the different subchannels of OOH market (foodservice, horeca, wholesalers, QSR, cafés, etc).

    • 2) Portfolio Management & Assortment Optimization

  • Adapt the global OOH product portfolio to local needs and usage occasions, ensuring relevance for operators

  • Lead new product introductions, recipe/pack updates...

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