CDP Specialist (MAR)

As a CDP Specialist, you willbe responsible for building, optimizing, and managing a robust customer data ecosystem to support personalized marketing strategies, analytics, and data-driven decision-making. The role demands technical expertise, and hands-on development skills to implement and maintain the CDP infrastructure.

Responsibilities:

• Lead the implementation and configuration of the Customer Data Platform, ensuring proper integration with marketing technologies.
• Oversee the collection, organization, and maintenance of customer data within the CDP, ensuring it is accurate, complete, and up-to-date.
• Implement data governance protocols to maintain data quality, consistency, and compliance with regulatory standards.
• Leverage the CDP to create highly targeted and segmented customer groups based on behaviors, demographics, and past interactions.
• Collaborate with marketing teams to ensure the effective use of c...