Job Description
- Own the thought leadership content strategy for Optum Rx across B2B, B2C, and B2Provider audiences, ensuring alignment with brand and business objectives.
- Lead development of high-value content assets such as white papers, webinars, videos, blogs, and executive POV pieces in partnership with creative and subject matter experts.
- Define governance, standards, and best practices for thought leadership content, ensuring consistency and compliance.
- Drive innovation in content creation and distribution, leveraging AI tools and advanced analytics to improve efficiency and personalization.
- Collaborate with marketing, product, and analytics teams to integrate thought leadership into broader campaigns and demand-generation programs.
- Oversee editorial calendar management and ensure timely delivery of content across channels.
- Monitor performance metrics (engagement, downloads, leads) and provide actionable insights for optimization. ...
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