Channel & Segment Marcom Leader

Mission Operating in Global Marketing division, reporting to Global Marketing Zone Director, the Channel Marketing & Communications Leader is responsible for translating commercial strategies and goals into marketing communication execution, supported by a team of operational of functional marcom experts at global or local level. Key goals: - Contributing to improvement of Brand awareness and positioning against competition - Increasing digital customer engagement - Influencing commercial opportunities pipeline What will you do? Planning and executing MarCom Programs and Communication Activities in line with country Brand and organic growth objectives as well as BU and Global Functions requirements, leveraging Global Marketing tools and processes, including Marketing Automation. Assessing the MarCom Program effectiveness/ROI and adjust accordingly. Assembling and localizing communication assets by the MarCom mix for country deployment and leveraging global campaigns Providing transvers...