Channel Strategy and Activation Coordinator

Position Name: GTM Executive

Location: Mumbai

Role Overview

Loyalty Program Executive is responsible for the end-to-end execution, monitoring, and optimization of loyalty initiatives aimed at increasing off takes, execution, repeat purchases, and trade engagement across stores. The role ensures smooth program operations, retailer onboarding, performance analysis, digital initiatives and continuous enhancement of loyalty value propositions aligned with the company’s vision.

Key Responsibilities

1. Loyalty Program Management & Execution

• Design, Implement and execute loyalty schemes across all GT channels.
• Coordinate with sales teams for program rollout, retailer onboarding, and store-level communication, and merchandising.
• Execute point-based, tier-based, and reward-based loyalty mechanics tailored basi...