City Distribution Lead

KEY RESPONSIBILITIES

1. Lead Generation & Market Penetration

- Drive B2B partnerships to scale lead generation through the broker channel.

- Ensure early identification of upcoming possession properties (minimum 4 months visibility) to maintain a healthy sales pipeline.

- Improve city-level market penetration and consistently achieve or exceed defined targets.

- Monitor and optimize Cost of Acquisition (CoA) for broker-sourced leads

2. BD Team Leadership & Performance

- Recruit, onboard, and develop a high-performing Business Development (BD) team.

- Drive productivity through structured onboarding, training, and ongoing coaching.

- Set clear performance metrics and accountability frameworks for BDs.

- Reduce attrition by building strong engagement, career progression paths, and performance recognition.

3. Key Performance Indicators (KPIs)

- Broker-sourced lead volume and quality

- City-level market penetration

- Visibility of upcoming possession properties

- Cost of acquisition through broker channel

- BD team productivity and retention

- Conversion rate from broker leads to confirmed projects Expertise & Qualifications Mandatory

- MBA

- 6–8 years of on-ground business development experience

- Proven experience in launching and scaling new business or territories (0–1 / 0–10 growth)

- Strong B2B partnership and channel management capability

- Willingness to travel extensively

- Self-driven, execution-focused, and results-oriented Preferred

- Background in FMCG, Consumer Durables, or Channel Sales

- Exposure to real estate, brokerage, or property data sourcing

- Experience working with large field teams in high-growth environments