Client Relationship Manager

CRM Manager – Role Description

Workind Days - Monday – Friday

Nature of Work - Hybrid

Industry – IT

Location - Colombo 05

The CRM Manager owns the end-to-end lifecycle marketing strategy across onboarding, engagement, retention, tier management, and hyper-personalized journeys for the Plus app. This role ensures campaigns drive footfall, loyalty uplift, and merchant engagement.

Relevant Experience Needed

• 6–10 years of experience in CRM, marketing automation, and lifecycle marketing.
• Strong background in loyalty programs or app-based consumer platforms.
• Hands-on experience with Salesforce Marketing Cloud (or similar tools).
• Proven track record of driving retention and engagement at scale.

Roles & Responsibilities

• Build a unified lifecycle marketing strategy across onboarding, engagement, retention, tier movement, and inactivity flows.
• Lead segmentation across tier-based...