Commercial Category Manager Respiratory (Therapy Platform)

Coordinates and supports the development of comprehensive go-to-market strategies for a complex portfolio of products, solutions, and services, ensuring alignment with overall business and marketing objectives to drive market growth, working under limited supervision.

Analyzes market trends, competitive landscapes, and consumer/customer insights to provide strategic input into marketing plans, refine value propositions, and optimize global assets for sales teams, ensuring effective campaign and program objectives.

Develops and recommends pricing and promotion strategies to enhance sales and profitability, ensuring data-driven responses to market dynamics.

Develops and executes end-of-life strategies for products, managing discontinuation and inventory reduction.