Job Description

Job Description

Roles & Responsibilities :

TheCommunication and Marketing Specialistwill be responsible for driving strategic communication, marketing, branding, and engagement initiatives forBGSW Hyderabad. The role requires strong communication capabilities, B2B marketing experience, and excellent stakeholder and project management skills.


Drive allmarketing and communication activitiesfor BGSW Hyderabad.

  • Strategize, plan, and executeinternal and external branding programs.

  • Manageagencies, media partners, and external vendorsin collaboration with central marketing.

  • Leadsocial media marketing, ensuring consistency and alignment with corporate identity.

  • Conceptualize and executeinternal events, external engagements, and leadership communication formats.

  • Engage withindustry bodiesfor events, awards, and thought-leadership opportunities.

  • Build and maintain a library ofmarketing content- pitch decks, case studies, videos, whitepapers, etc.

  • Create and delivermarketing collateralfor events and communication needs.

  • LeadUniversity Brandinginitiatives across key institutions and talent pipelines (Campus-to-Corporate).

  • Managedigital governance metrics- website analytics, social media mentions, brand impact studies.


Qualifications

Educational qualification:

B.EorMBA or master's in communication / marketing / mass communication

Experience :

  • 3-5 years of experience inB2B / B2C/ IT / Telecom /industries

  • Demonstrated ability to usedata and metricsto evaluate brand and communication effectiveness

  • Ability to work in afast-paced, detail-orientedenvironment

  • Creative, analytical, and able to conceptualize visual and written brand formats

Mandatory/requires Skills :
Proficiency in either of the below design & marketing tools:
Canva, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, PowerPoint

  • Excellent verbal and written communication skills

  • Experience in B2B marketing

  • Strong stakeholder management abilities

  • Experience in event management and partner/vendor coordination

  • Experience in creating marketing collaterals

  • Strong project management skills

  • MBA or master's in communication / marketing / mass communication


Additional Information

Location : Hyderabad

Level : L51/L52


Skills Required
Canva, Event Management, Project Management, Powerpoint, B2b Marketing, Adobe Illustrator, Stakeholder Management, Adobe Indesign, Adobe Photoshop

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