Communication Lead

Communications Lead Key Responsibilities

• Develop and execute local communication strategies aligned with regional/global direction, translate brand and product messaging into stories that resonate with Filipino audiences
• Lead communications planning and execution for major product launches and brand campaigns. Leverage an existing network of Philippine media contacts gadget media, Business and mainstream news outlets, Lifestyle and youth-focused publications
• Secure high-quality media coverage including product reviews, interviews, and feature stories, manage press briefings, media events, product seeding, and ongoing editor engagement
• Drive Integrated Marketing Communications (IMC), work closely with marketing, digital, and social teams integrated into campaigns
• Develop PR angles and storytelling hooks that amplify campaign impact, support influencer and creator collaborations with strong narratives and earned media opportun...