Communication Specialist

Key Responsibilities :

Communication Strategy (Affiliate & Creator Ecosystem):

• Develop end-to-end communication strategy for affiliate acquisition, engagement, and retention.
• Build messaging frameworks for different affiliate cohorts (creators, micro-affiliates, publishers, YouTube reviewers, Instagram partners, etc.).
• Create structured communication journeys for onboarding, activation, and performance improvement.
• Align communication themes with business goals, category priorities, and seasonal campaigns.

Communication Execution

• Design and execute monthly/quarterly communication calendars for affiliates.
• Build messaging for emailers, WhatsApp broadcasts, newsletters, push notifications, in-app messages, and community groups.
• Coordinate with performance, CRM, and category marketing teams for execution.
• Track communication performance (CT...