Communication Specialist

Job Description
Key Responsibilities :
Communication Strategy (Affiliate & Creator Ecosystem):
- Develop end-to-end communication strategy for affiliate acquisition, engagement, and retention.
- Build messaging frameworks for different affiliate cohorts (creators, micro-affiliates, publishers, YouTube reviewers, Instagram partners, etc.).
- Create structured communication journeys for onboarding, activation, and performance improvement.
- Align communication themes with business goals, category priorities, and seasonal campaigns.
Communication Execution
- Design and execute monthly/quarterly communication calendars for affiliates.
- Build messaging for emailers, WhatsApp broadcasts, newsletters, push notifications, in-app messages, and community groups.
- Coordinate with performance, CRM, and category marketing teams for execution.
- Track communication performance (CTR, open rates, engagement, conversions).
Creative Development & Asset Production