Consultant, Campaign Audience Engineering

**Key Accountabilities**

+ Executes/delivers on our database marketing strategy for inbound/outbound/paid media channels that align with global & regional marketing goals to achieve campaign objectives and generate high success rates.
+ Support, discover, planning, development, execution and tracking of inbound/outbound Marketing (campaign specific, as well as ad-hoc requests) on a timely basis to ensure on-time execution of marketing programs.
+ Designs, executes, and documents test-and-learn initiatives, then analyzes the results provided by our stakeholders for the future implementations.
+ Monitors automated triggers and evergreen campaigns, addressing any defects.
+ Conducts data discovery and other data exploration activities to identify flaws and fix them to maintain the accuracy of the campaign.
+ Identifies opportunities to enhance efficiency in data-mining processes, campaign automation, and audience creation, and leads to the implementation of these i...