Consumer Insights Specialist

Function: Consumer Insights & Intelligence (CII)

Purpose of the Job

• With the Digital Consumer at the core of everything , focus on generating deep insights and recommendations for informed decision making across lines of businesses in B2C & B2B, using various measurement techniques both digital & conventional varying from Qual, Quant, UI understanding, UX research, Prototypes of digital journeys, Application of Behavioral Sciences and Design Thinking, Application of AI in Insighting.
• The position would ensure the establishment and maintenance of a high level of competency and efficiency in developing critical insights through the deployment of high-level analytical thinking. It is necessary to distil information across digital/ offline using primary/ secondary researchto provide holistic understanding of what can change consumer behavior .
• Deliverables (Maximum 5-6 key responsibilities) ...