Consumer Insights Specialist

Function: Consumer Insights & Intelligence (CII)

Purpose of the Job

1. With the Digital Consumer at the core of everything , focus on generating deep insights and recommendations for informed decision making across lines of businesses in B2C & B2B, using various measurement techniques both digital & conventional varying from Qual, Quant, UI understanding, UX research, Prototypes of digital journeys, Application of Behavioral Sciences and Design Thinking, Application of AI in Insighting.
2. The position would ensure the establishment and maintenance of a high level of competency and efficiency in developing critical insights through the deployment of high-level analytical thinking. It is necessary to distil information across digital/ offline using primary/ secondary researchto provide holistic understanding of what can change consumer behavior .
3. Deliverables (Maximum 5-6 key responsibilities)<...