Consumer Insights & Testing Senior Analyst - Packaging & Brand Performance (CPG)

SmashBrand Agency - Package design that’s proven to perform.Manila, National Capital Region, Philippines (Remote)

Working in partnership with the Director of Strategy and Director of Testing, this role leads the interpretation of quantitative and qualitative consumer research to uncover meaningful insights that directly inform brand and packaging strategy.

The Consumer Insights & Testing Senior Analyst is responsible not only for designing and executing studies, but for synthesizing results into clear, persuasive insight narratives that guide creative decision-making and help brands win at the point of sale.

Candidate Profile

A successful applicant will have at least 5-7 years of market research experience related to new product and/or brand development, preferably working across packaging and consumer goods, though this isn't essential. The role requires a quick understanding of the variables associated with an effective brand project and will b...