Job Description
Description and Requirements
The Product Manager Consumer will be responsible for developing and executing the end-to-end product strategy across PCs, Tablets, Accessories, Software, and Services to drive sustainable business growth. This role requires strong ownership of the 4P strategy, a deep understanding of consumer behavior, and the ability to translate market insights into actionable product and go‑to‑market plans.
Key Responsibilities
Strategic Product & Portfolio Management
Build and execute the full 4P strategy (Product, Price, Place, Promotion) for the Consumer portfolio, ensuring alignment with business objectives and market needs.Lead the creation and ongoing optimization of a profitable and well‑balanced product portfolio, ensuring a competitive and customer‑centric product mix.Manage the product lifecycle from strategic planning to tactical execution, including roadmap definition, demand planning, and performance tracking.Market Insights & Competitive Analysis
Conduct comprehensive market research, segmentation analysis, and competitive benchmarking to anticipate trends and identify growth opportunities.Evaluate and adapt product strategies in response to evolving market conditions, technology shifts, and competitive pressures.Go‑to‑Market & Commercial Enablement
Develop and implement go‑to‑market plans in collaboration with cross-functional teams, ensuring successful product launches and sustained market penetration.Support commercial teams with product training, positioning, and portfolio insights to accelerate sales performance.Cross‑Functional Collaboration
Partner closely with regional and global stakeholders in Marketing, Sales, Finance, and Engineering to ensure cohesive product execution.Engage with third‑party vendors, product partners, and ecosystem players to explore partnership and licensing opportunities that enhance the portfolio.Customer‑Driven Innovation
Translate customer feedback and usage insights into product improvements, new features, and future product concepts.Contribute to product development by ensuring that client needs and pain points are accurately represented.Qualifications
Proven experience in Product Management (preferably 3+ years) in the technology or consumer electronics industry.Strong analytical and strategic thinking, with demonstrated success launching and managing products.Excellent communication, collaboration, and stakeholder‑management skills.Ability to influence cross-functional teams in a matrixed organization.Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA is a plus).
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