Consumer Research Analyst

Job Title

A Consumer Research Specialist is required to join our team. The ideal candidate will have expertise in developing segmentation models for regional users, analyzing core consumers' consumption, usage, and lifestyle needs.

The successful candidate will work closely with cross-functional teams to deliver insight reports that support product positioning and marketing strategies.

Key Responsibilities:

• Analyze consumer behavior through market research methods such as surveys and focus groups.


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Main Qualifications:

Bachelor's degree or higher, preferably in Psychology/Sociology/Marketing/Economics/Statistics.
5+ years of experience working within the domain of Market Research & Analytics .

The ability to analyze vast amounts of user- generated content from digital media platforms effectively,
e.g., Google Forms, Survey Monkey- , etc...
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