Consumer Research Manager

Consumer Research Manager

Department: Market&Customer Experience Research

Employment Type: Full Time

Location: Mexico

Description

As our Consumer Research Manager, you will be the voice of our passengers and drivers. This isn't about just running surveys; it's about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.

Key Responsibilities

• Brand & Health Tracking: track inDrive's performance against competitors globally.
• Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
• End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
• Agency Partnership:vSource and...