Job Description
Department: Market&Customer Experience Research
Location: Mexico
Description
As our Consumer Research Manager, you will be the voice of our passengers and drivers. This isn't about just running surveys; it's about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.
Key Responsibilities
Brand & Health Tracking: track inDrive's performance against competitors globally.
Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
Agency Partnership:vSource and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the resea...
Location: Mexico
Description
As our Consumer Research Manager, you will be the voice of our passengers and drivers. This isn't about just running surveys; it's about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.
Key Responsibilities
Brand & Health Tracking: track inDrive's performance against competitors globally.
Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
Agency Partnership:vSource and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the resea...
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