Content and Copywriting Specialist

Key responsibilities

The Content & Copywriting Specialist will be responsible for creating and refining content across our core and subsidiary brands based in the United States to improve performance, visibility, and lead flow. The role supports content delivery across digital channels for both B2B and B2C audiences.

The role’s key responsibilities will include:

• Draft, edit, and optimise digital copy: Create and optimise high-converting B2B and B2C web copy (including landing pages, blog articles, product/service pages, and local pages), producing clear recommendations to enhance overall content quality and performance
• Incorporate discipline-specific recommendations/ SEO optimisations: Translate SEO, CRO, and UX insights into actionable, persuasive, and user-centric copy that improves organic search visibility and drives conversions
• Maintain editorial standards: Uphold clear editorial guidelines and best practices, ensuring all pu...