Content Creator

Job Title: UGC Content Creator role

Employment: Full-time

Location: Gurugram, Haryana

Role Overview:

We are looking for a camera-friendly, confident, and creative on-screen personality to become the brand face of Hi Tours Group . This role is ideal for someone who loves travel, storytelling, and short-form video , and enjoys being both in front of and behind the camera . You will be responsible for creating engaging UGC-style content , building a digital community, and bringing the brand’s travel experiences to life across social platforms.

Key Result Areas (KRAs):

Content Creation & On-Camera Presence

• Act as the on-camera host and brand representative for Hi Tours Group
• Feature in short-form videos, reels, and travel-led content
• Deliver confident, authentic, and engaging performances on camera

Conceptualization & Scripting

• Ideate and conceptualize UGC-style travel content aligned with brand tone
• Script short-form content including hooks, transitions, and CTAs
• Stay updated with reel trends, formats, and platform best practices

Shooting & Production Coordination

• Execute on-ground shoots including destinations, hotels, experiences, and office-based content
• Coordinate with the editing and marketing teams to ensure timely delivery
• Provide creative input on framing, storytelling, and visual flow

Post-Production & Marketing Alignment

• Work closely with editors to refine cuts, captions, and visual narratives
• Collaborate with the marketing team to align content with campaigns and brand goals
• Review edits and ensure consistency with brand voice and quality standards

Community Building & Engagement

• Help build and nurture a social media community through engaging, relatable content
• Drive audience interaction through comments, stories, trends, and Q&As
• Represent the brand’s personality across platforms (Instagram, YouTube Shorts, LinkedIn, etc.)

Performance & Growth Orientation

• Track content performance and suggest improvements based on insights
• Experiment with new formats, storytelling styles, and creator-led trends
• Continuously optimize content to improve reach, engagement, and brand recall

Who We’re Looking For:

• Proven experience or strong inclination toward UGC, reels, or on-camera content
• Extremely camera-friendly, confident, and articulate
• Strong understanding of short-form video storytelling
• Comfortable with scripting, shooting, and collaborating on edits
• Creative, self-driven, and execution-oriented
• Passion for travel, experiences, and digital content

Why This Role Stands Out:

• Be the visible face of a growing travel brand
• High creative ownership and personal brand growth
• Opportunity to travel internationally and domestic, on Fam trips, and community trips.
• Work closely with marketing and leadership teams