Content Lead (Copywriting & Content Marketing)

As the Content Lead, you will oversee both client content and internal marketing materials. You will play a pivotal role in shaping content that resonates with target audiences, drives engagement and supports business growth.
**Key responsibilities**
**1. Content creation & copywriting**
- Support clients in their copywriting/editing needs across similar content and production.
- Collaborate with product marketing, design, and demand generation teams to deliver impactful content that aligns with broader marketing strategies.
- Maintain a consistent brand voice and tone across all content, ensuring alignment with the company’s positioning and values.
**2. Content marketing strategy**
- Develop and execute data-informed content marketing strategies to engage target audiences and support lead generation and sales enablement initiatives.
- Conduct audience research and develop content that addresses pain points, interests, and decision-making processes of key person...