Content Lead (F&B)

Role Overview:

The Content Lead is responsible for leading day-to-day content planning and execution while supporting broader marketing and business objectives. This role balances hands-on creative work with team coordination, performance optimization, and close collaboration with Marketing and Strategy partners.

Key Responsibilities:

Content Planning & Execution

• Lead the execution of content initiatives aligned with established marketing and brand strategies

• Translate strategic briefs into clear creative direction for writers, designers, and producers

• Oversee content quality, consistency, and on-time delivery across channels

• Remain hands-on in content development when needed

Performance Awareness & Optimization

• Review engagement and performance data to ...