Job Description

  • Own the vision and strategy for Optum Rx’s content infrastructure, ensuring scalability, compliance, and efficiency.
  • Lead creation, governance, and maintenance of a centralized content library and repository for all product and portfolio assets.
  • Drive innovation in content development processes, including leveraging AI and automation to improve speed, quality, and personalization.
  • Partner with cross-functional teams (Marketing, Product, Compliance, Technology) to align content strategy with business objectives.
  • Establish content standards, taxonomy, and metadata frameworks to enable easy search and reuse.
  • Oversee content lifecycle management, including audits, updates, and retirement of outdated materials.
  • Provide executive-level reporting on content performance, usage analytics, and optimization opportunities.

Job Qualifications

  • 10+ years of experience in content strategy, marketing operations...

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