Content Manager

About Ivy Homes

Ivy Homes is reimagining how people buy and sell homes by building a more transparent, tech-enabled and customer-first real estate experience. We buy homes, renovate them and resell them. Founded by IIT alums and backed by Y Combinator and Khosla Ventures, we’re shortening the time taken to buy and sell homes. To sellers, we pay upfront and offer them instant liquidity. To buyers, we offer move-in ready, newly renovated and legally cleared homes. What we do is a little too different for the risk-averse and confused Indian homebuyer / seller. Content plays a central role in how we educate, build trust, and show up consistently across every consumer touchpoint.

Role Overview

We’re looking for a Content Manager who thinks beyond formats and platforms — someone who enjoys shaping narratives, simplifying complex ideas, and leaving a clear imprint across products, processes, and customer journeys.

This role is not confined to social media calendars or paid campaigns. You will own and influence content across long-form storytelling, education, brand voice, and sales enablement , working closely with marketing, sales, product, and leadership teams.

What You’ll Work On

Your work will broadly fall into three core content pillars :

Thought Leadership

• Long-form YouTube scripts and video narratives
• Editorials for newspapers and publications
• Founder and leadership perspectives on real estate, housing, and consumer trends

Real Estate Education

• Explainer content for first-time home buyers and sellers
• Blogs, newsletters, and videos that break down complex real estate concepts
• Educational narratives that build trust and authority

The Ivy Homes Model

• Clear, compelling explanations of how Ivy Homes works
• Storytelling that communicates our value proposition simply and credibly
• Content that aligns sales, marketing, and product messaging

Beyond Core Content

You’ll also contribute to enhancing every consumer touchpoint through thoughtful content interventions, including but not limited to:

• Chatbot and conversational content
• Brochures, pitch decks, and customer-facing collateral
• Sales scripts and talking points used by the sales team
• Website copy and product messaging

This is a role where content directly shapes customer experience , not just marketing output.

What You’ll Do

• Own content creation across formats: video scripts, blogs, newsletters, editorials, brochures, and internal enablement material
• Work closely with multiple teams to ensure consistency of voice and clarity of messaging
• Translate complex real estate concepts into simple, engaging narratives
• Continuously refine Ivy Homes’ brand voice across channels and touchpoints
• Experiment with new content ideas without being limited by platforms or media budgets

What We’re Looking For

• Strong writing and storytelling skills across long-form formats
• Ability to explain complex topics in a simple, structured, and engaging way
• Comfort working across ambiguity with no rigid boundaries between “marketing,” “product,” and “sales”
• Curiosity about real estate, consumer behavior, and business models
• Someone who takes ownership and enjoys building things from scratch

Bonus Points If You Have

• Experience with YouTube or video-first storytelling
• Background in journalism, editorial writing, or long-form content
• Exposure to real estate, fintech, consumer tech, or marketplaces

Why This Role Is Different

• You won’t be boxed into platforms, formats, or paid media
• You’ll influence how customers understand, trust, and experience Ivy Homes
• You’ll leave a lasting imprint across processes, products, and people , not just campaigns
• You’ll work closely with leadership and shape the company’s narrative as we scale