Content Marketer

Main Responsibilities:

• Support the Marketing Communications Manager in meeting key performance indicators (KPIs) that reflect the objectives of the organization

• Research industry-related topics and manage the production of multimedia content to enhance better SEO traffic

• Ensure content is consistent with the organization's brand, style, tone and key messaging including blog posts, website copy, videos, newsletters, case studies, research reports, eDMs, social media posts

• Prepare well-written drafts, proof-read and edit content

• Localize global content for key Asia Pacific markets including Singapore, China, Australia and India, and co-ordinate translations when required

• Manage the distribution of content through blogs, social media platforms, and other communication channels; work with the Digital Marketing Designer to upload content to the website and create email campaigns

• Manage marketing campaigns and initiatives to target potential prospects through search engine marketing and social media ads

• A/B test email marketing campaigns and paid media campaigns

• Increase our social media following in key markets in Asia Pacific and boost post engagement

• Collaborate with other members of the regional and global marketing, external communications and sales teams to brainstorm and develop plans

• Liaise with vendors as required including content creators, videographers, photographers, graphic designers and digital marketing agencies

• Track and evaluate the effectiveness of digital marketing tactics

• Research trends and keep the company at the forefront of new developments in digital marketing and communications

• Support with the creation of content for regional internal communications

· Experience

• 3-4 years in PR / communications / digital marketing / content creation
• Excellent writing and editing skills in English with impeccable spelling and grammar
• Great research and organizational skills
• A self-starter, who has an eye for an interesting story
• Passionate about social media trends
• Basic understanding of search optimization
• Ability to multi-task and support the team as required
• Previous experience running a blog (personal or professional) would be advantageous
• Creative production skills preferred but not essential (Photoshop, iMovie)
• Familiarity with Adobe Experience Manager, Eloqua and Google Analytics is beneficial but not essential

· Languages

o    English fluent

o    Mandarin would be a plus

· Knowledge, skills and abilities (KSAs)

o    Leadership

o    Passion

o    Caring

o    Integrity

 *LI-MAC