Content Marketing Manager

Senior Content Marketing Manager

Join Wave HQ as a Senior Content Marketing Manager to lead high‑impact content that educates, inspires, and converts small‑business owners at every stage of their journey—from awareness to activation and growth.

Base pay range: CA$90,000.00/yr – CA$100,000.00/yr

Responsibilities

• Develop and execute a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.
• Create and oversee high‑quality content across web, blog, email, social, and in‑product channels that builds awareness and drives adoption.
• Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
• Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.
• Partner with Product Marketing to translate product value into compelling stories and educational resources.
• Work with Lifec...