Content Marketing Specialist

Responsibilities

• Develop and execute comprehensive content marketing strategies aimed at generating marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Plan, create, and manage engaging, SEO-friendly content for the company’s blog, social media platforms, newsletters, and website.
• Oversee and optimise social media presence, including content creation, scheduling, engagement, and analytics reporting.
• Manage end-to-end email marketing campaigns, including segmentation, content development, scheduling, and performance tracking.
• Collaborate closely with the SEO team to ensure alignment of all content with SEO best practices and Google EEAT guidelines.
• Conduct keyword research and content gap analyses to continuously refine content strategies for lead generation.
• Analyze and report regularly on content performance metrics, social media insights, and email marketing effectiveness.
• Coord...