Content Marketing Specialist

The Role:

You will be responsible for :

• Research, write, and edit B2B content (blogs, press releases, case studies, white papers, articles) tailored to professional audiences.
• Generate original topic ideas and creative angles to keep content fresh, engaging, and relevant.
• Reframe and repurpose core messages into multiple formats without sounding repetitive.
• Translate complex, technical topics into engaging, clear, and actionable content.
• Ensure all content feels authentically human, not robotic or AI-generated.
• Support other marketing initiatives such as social media campaigns, email marketing, and general marketing projects as needed.
• Proofread and edit content for grammar, flow, and brand consistency.
• Apply SEO and digital best practices where relevant.

Ideal Profile:

• A content-first marketer who has a passion for writing and understands its role ina larger marketing plan.
• Someone who can switch between concise press releases, approachable blogs, and in-depth long-form pieces.
• A creative thinker who can find fresh ways to say the same thing without losing clarity or focus.
• A collaborator who can run independently with assignments while keeping work aligned with brand goals.
• Proven experience writing for United States B2B companies.
• Excellent command of English—grammar, nuance, and tone must be second nature.
• Ability to generate ideas and adapt messaging so that content remains engaging, varied, and audience-focused.
• Strong research skills; able to quickly grasp and explain industry-specific concepts.
• Experience producing content across multiple formats: short-form, mid-length, and long-form.
• Bonus: US insurance industry experience

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Fantastic work culture
• Strong opportunities to progress your career