Content Strategist (Art Director & Script Writer)-IT (Saas)-Surat-70k

Content Strategist (Art Director & Script Writer)-IT (Saas)-Surat-70k

About the Role

The company is looking for a Content Strategist who is a rare blend of creative thinker, art director, and script writer .

This role is about shaping how the brand speaks, feels, and looks across digital platforms. You will be responsible for creating high-impact ideas , writing powerful scripts, and directing visual storytelling that drives engagement, virality, and brand recall .

This is not a posting/content calendar role — this is a big-idea, narrative-led creative role .

Key Responsibilities

Creative Direction & Visual Storytelling

• Act as the art director for digital content , ads, and short-form videos

• Define visual language, mood, tone, and storytelling formats

• Work closely with designers, video editors, and creators to bring ideas to life

Script Writing & Narratives

• Write strong scripts for Reels, Shorts, YouTube ads, UGC, and brand films

• Craft hooks, openings, and payoffs that hold attention in the first 3 seconds

• Translate abstract ideas (personality, emotions, insights) into relatable human stories

 Content Strategy & Ideation

• Own the content strategy across organic and paid channels

• Generate original content ideas rooted in human behavior, psychology, and culture

• Build repeatable content formats that can scale across platforms

Virality & Performance Collaboration

• Collaborate with the performance marketing team to create conversion-focused creatives

• Optimize scripts and visual narratives based on engagement and performance data

• Constantly iterate based on what works in the real world

Primary Skills & Requirements

Creative & Strategic Skills

• Strong experience as a content strategist, art director, or creative lead

• Exceptional script writing and storytelling skills

• Ability to think in visual frames, beats, and scenes

Platform & Format Expertise

• Deep understanding of Instagram Reels, YouTube Shorts, UGC formats, and paid video ads

• Knows what works organically vs performance-driven content

• Strong sense of culture, trends, and internet behavior

Taste, Judgment & Originality

• High creative taste — knows what looks premium and what looks generic

• Ability to turn complex or abstract concepts into simple, powerful stories

• Obsessed with hooks, pacing, and emotional payoff

Nice to Have

• Background in advertising agencies, digital studios, or brand storytelling roles

• Experience working on intangible products (self-help, education, insights, lifestyle)

• Basic understanding of performance metrics and creative testing

What Success Looks Like

• Content that stops the scroll and gets shared

• Clear, consistent brand voice and visual identity

• Scripts that performers, creators, and editors love to work with

• Creative ideas that directly contribute to growth and brand love

Ideal Candidate Profile

• Thinks in ideas, not posts

• Writes like a screenwriter, thinks like an art director

• Understands both brand storytelling and performance needs

• Curious about people, emotions, and culture