Job Description

Content Strategist

Brand: HSBC

Area of Interest:

Location:
Central, Hong Kong Island, HK

Work style: Hybrid Worker

Date: 9 Feb 2026

We are currently seeking a high calibre professional to join our team as a **Content Strategist** .

**In this role you will:**

+ Strategy Development: Create, maintain, and execute comprehensive content strategies that align with business objectives
+ Content Planning & Auditing: Perform audits on existing content to identify gaps and manage editorial calendars for the website and social media
+ Research & Audience Targeting: Analyze market trends and user behavior to identify target audience needs and pain point
+ Governance & Brand Voice: Define and enforce tone of voice, messaging frameworks, and content guidelines across departments
+ Collaboration & Analytics: Work with SEO, marketing, and design teams to create content while using data to measure engagement and RO...

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