Content Writer

Company Name - Bhanzu formerly (Exploring Infinities).

Website -

Location - HSR Layout, Bangalore

Role Overview

We’re looking for a Content Writer Associate who lives and breathes performance marketing videos. This role is not about blogs, captions, or long-form content. Your primary responsibility will be writing high-converting video ad scripts for Meta (Facebook & Instagram) and YouTube, with a sharp focus on hooks, retention, and conversions.

If you think in scroll-stopping openings, tight narratives, and clear CTAs, and you enjoy iterating creatives based on performance data — this role is for you.

What You’ll Do

● Write short- and mid-form video ad scripts for Meta and YouTube

● Create multiple script variations for the same idea to support A/B testing

● Build strong hooks (first 2–3 seconds) that stop the scroll

● Structure scripts for high hold rate, clarity, and conversion

● Work closely with the performance marketing team to:

● Understand CTR, Hook Rate, Hold Rate, CVR, CPL

● Analyze what’s working and what’s not

● Rewrite or refine scripts based on real performance data

● Collaborate with the video team to ensure scripts are practical, shoot-ready, and platform-native

● Adapt messaging for different audiences, geographies, and stages of the funnel

● Balance speed + quality in a fast-moving performance environment

What We’re Looking For

● 2–4 years of experience writing performance marketing video scripts

● Strong experience with Meta and YouTube ads

● Proven work in:

● Performance ads

● Video ad scripts

● Conversion-focused content

● Ability to think beyond “good writing” and focus on results

● Comfortable working with numbers, dashboards, and creative performance insights

● Knows how to write:

-Clear, simple, persuasive scripts

-Scripts that sound natural when spoken

-Scripts that hold attention till the last second

● Understands how different hooks, pacing, and framing affect performance

Must-Have (Non-Negotiable)

● Prior experience writing performance/video ad scripts

● Experience working with or alongside a performance marketing team

● Ability to iterate content based on actual ad performance, not opinions

Nice to Have

● Experience in high-volume creative environments (startups, D2C, edtech, agencies)

● Exposure to UGC-style or talking-head ad formats

● Ability to write multiple angles for the same product or message

● Experience adapting scripts for different audience segments

What This Role Is Not

● Not a blog/content marketing role

● Not a long-form editorial role

● Not a “write once and forget” role