Content Writer- Off-Page & PR

Content Writer (Off-Page & PR)

Joining: Immediate

Type: In-office (Pune)

Amber is a long-term accommodation booking platform for students and a student housing solutions provider for property operators. Amber helps 80M+ students worldwide find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment processes. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities.

About the Role:

• A content writer with 1-3 years of experience, specifically in off-page content writing, PR & B2B content writing
• Sound understanding of PR & Media-related content, content management & off-page link-building content.
• writing research-based, detailed articles and B2B reports & publishing process.
• Proficient in data analysis and market research, and with a fair understanding of B2B tonality.
• Integration of keywords in the PR articles and B2B blogs.
• Understanding of B2C content in the form of YouTube scripts, writing blog content for backlinks, guest posts, etc.
• Connecting with journalists to drive PR articles and data-driven research pieces.
• Proven experience in project management is preferred.

Day-to-Day Responsibilities Include:

• Off-page content writing for backlinks.
• Sound understanding of B2B and B2C content writing across multiple formats like blogs, email marketing, etc.
• Get backlinks from well-known publications for the B2B blogs written
• Edit and improve written content for each property in the assigned territory.
• Write research-based B2B industry-oriented blogs for the website.
• Understanding of B2B content that works best for LinkedIn, with basic LinkedIn analytics knowledge to drive high-engagement posts and increase impressions.
• Keen eye for business highlights, staying updated with industry news, and strong interest in reading business reports, financial statements, etc.
• Conduct SEO keyword research for inclusion in B2B and B2C blogs.
• Set internal standard formats, proofread, and publish content on Webflow & CRM of Amber
• Maintain a log of work with all details updated regularly.

Skills Required:

• SEO tools like SEMRush, Google Keyword Planner, Ahrefs, etc.
• Understanding of email campaigns and Reachout tools, Hunter.io.
• Ability to use CMS like Webflow Or CRM for publishing blogs, banners etc.
• Understanding of PR (press releases) for brand.
• Excel proficiency.

Other Must-Have skills:

• Proficiency in data analysis, market research, and keyword research is a must-have.
• Capability to multitask, work as a team, and adhere to deadlines.
• Design sensibility and ability to understand briefs for cross-team projects.
• Excellent communication (written and oral) skills.
• Enthusiastic, creative mindset with attention to detail.
• Basic knowledge of the student housing industry is a plus.
• Good familiarity with Excel Sheets/Google Sheets.

Profile Requirements:

• Bachelor’s or Master’s in Media & Communication/Mass Communication/Journalism/Audio Visual, or any other marketing-related field.
• 1-3 years of experience of content writing in Marketing, Branding, B2B Saas content writing, PR agency or other marketing-related fields.
• Willing to relocate to Pune, as this is a work-from-office position.

What You Will Get From Amber:

• Fast-paced growth with the possibility to skip intermediate levels.
• Creative freedom and project authority (everything under you, just get the job done - we hate micromanagement as much as you do).
• Amazing work culture (trust us when we say this).
• Competitive compensation as per market standards.