Content Writer

About the Job ( Content Writer- Contractual role)

As a content writer, your mission is to translate complex marketing solutions into clear, credible, and conversion-driven stories that resonate with CXOs, VPs, and other decision-makers. You’ll support iQuanti’s marketing team by driving content marketing and brand-building efforts through stories that convert. This role requires the agility to master new industries such as BFSI and the strategic foresight to build organic authority with whitepapers, SEO-optimized blogs, case studies, and awards. Your work will shape how the market perceives iQuanti’s expertise in Performance Marketing, Creative Design & Experience Optimization, Marketing Analytics, GEO, and MarTech.

Your Key Responsibilities

• Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers’ challenges and showcase iQuanti’s expertise.
• Conduct rapid primary and secondary research to produce analyst-style insights on emerging technologies, GenAI, and industry trends, translating them into thought leadership assets such as whitepapers, POVs, reports, and blogs.
• Transform research into blogs and micro-content for social media with a consistent tone, strong storytelling, and visual clarity, while proactively proposing new research themes based on evolving industry trends.
• Create high-impact, executive-ready content including case studies, solution briefs, and client-facing narratives that clearly link technical solutions to business outcomes.

Desired Background

• 4-6 years of experience in B2B content writing (BFSI, SaaS, or consulting preferred).
• Strong understanding of GenAI developments and the latest marketing trends.
• A research enthusiast who actively follows thought leadership pieces by analyst firms, and emerging trends in digital marketing.
• Proven ability to create executive-focused content, including whitepapers, case studies, and solution briefs.
• Solid understanding of SEO writing principles and keyword research.
• Strong grasp of buyer journeys and ICP (Ideal Customer Profile) personas.
• Experience collaborating with cross-functional GTM (Go-To-Market) teams.

You Will Thrive in This Role If You Are…

• A storyteller who can simplify technical depth for CXO audiences.
• A quick-study researcher who thrives on the challenge of becoming a subject matter expert in a new industry or technology overnight.