Job Description
About the Job ( Content Writer- Contractual role)
As a content writer, your mission is to translate complex marketing solutions into clear, credible, and conversion-driven stories that resonate with CXOs, VPs, and other decision-makers. You’ll support iQuanti’s marketing team by driving content marketing and brand-building efforts through stories that convert. This role requires the agility to master new industries such as BFSI and the strategic foresight to build organic authority with whitepapers, SEO-optimized blogs, case studies, and awards. Your work will shape how the market perceives iQuanti’s expertise in Performance Marketing, Creative Design & Experience Optimization, Marketing Analytics, GEO, and MarTech.
Your Key Responsibilities
Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers’ challenges and showcase iQuanti’s expertise.
Conduct rapid primary and secondary research to produce analyst-style insights on emerging technologies, GenAI, and industry trends, translating them into thought leadership assets such as whitepapers, POVs, reports, and blogs.
Transform research into blogs and micro-content for social media with a consistent tone, strong storytelling, and visual clarity, while proactively proposing new research themes based on evolving industry trends.
Create high-impact, executive-ready content including case studies, solution briefs, and client-facing narratives that clearly link technical solutions to business outcomes.
Desired Background
4-6 years of experience in B2B content writing (BFSI, SaaS, or consulting preferred).
Strong understanding of GenAI developments and the latest marketing trends.
A research enthusiast who actively follows thought leadership pieces by analyst firms, and emerging trends in digital marketing.
Proven ability to create executive-focused content, including whitepapers, case studies, and solution briefs.
Solid understanding of SEO writing principles and keyword research.
Strong grasp of buyer journeys and ICP (Ideal Customer Profile) personas.
Experience collaborating with cross-functional GTM (Go-To-Market) teams.
You Will Thrive in This Role If You Are…
A storyteller who can simplify technical depth for CXO audiences.
A quick-study researcher who thrives on the challenge of becoming a subject matter expert in a new industry or technology overnight.
As a content writer, your mission is to translate complex marketing solutions into clear, credible, and conversion-driven stories that resonate with CXOs, VPs, and other decision-makers. You’ll support iQuanti’s marketing team by driving content marketing and brand-building efforts through stories that convert. This role requires the agility to master new industries such as BFSI and the strategic foresight to build organic authority with whitepapers, SEO-optimized blogs, case studies, and awards. Your work will shape how the market perceives iQuanti’s expertise in Performance Marketing, Creative Design & Experience Optimization, Marketing Analytics, GEO, and MarTech.
Your Key Responsibilities
Develop executive-ready assets (whitepapers, POV articles, benchmark reports) that address decision-makers’ challenges and showcase iQuanti’s expertise.
Conduct rapid primary and secondary research to produce analyst-style insights on emerging technologies, GenAI, and industry trends, translating them into thought leadership assets such as whitepapers, POVs, reports, and blogs.
Transform research into blogs and micro-content for social media with a consistent tone, strong storytelling, and visual clarity, while proactively proposing new research themes based on evolving industry trends.
Create high-impact, executive-ready content including case studies, solution briefs, and client-facing narratives that clearly link technical solutions to business outcomes.
Desired Background
4-6 years of experience in B2B content writing (BFSI, SaaS, or consulting preferred).
Strong understanding of GenAI developments and the latest marketing trends.
A research enthusiast who actively follows thought leadership pieces by analyst firms, and emerging trends in digital marketing.
Proven ability to create executive-focused content, including whitepapers, case studies, and solution briefs.
Solid understanding of SEO writing principles and keyword research.
Strong grasp of buyer journeys and ICP (Ideal Customer Profile) personas.
Experience collaborating with cross-functional GTM (Go-To-Market) teams.
You Will Thrive in This Role If You Are…
A storyteller who can simplify technical depth for CXO audiences.
A quick-study researcher who thrives on the challenge of becoming a subject matter expert in a new industry or technology overnight.
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