Content/Editorial Lead

As the Content or Editorial Lead at Lenskart, you'll be pivotal in elevating the consumer's journey - telling brand stories through the right tone, timing, and formats across all touchpoints. You'll help shape how customers see and interact with Lenskart in both physical stores and digital interfaces, making the brand culturally resonant and commercially compelling.

Key Responsibilities:

• Lead editorial-led commerce experiences by collaborating closely with Brand Experience, Fashion Studio, UX/UI, and design teams
• Own content quality and maintain brand voice - from short‑form fashion copy to trend-led storytelling, ensuring personality, clarity, and brand alignment
• Innovate content experiences - launch new formats, experiment with trend narratives, integrate cultural storytelling to make eyewear engaging and contextually relevant across consumer touchpoints
• Collaborate cross-functionally with CRM, performance mar...