Conversion Funnel/Form Builder (with AI)

<p><strong>Overview</strong></p><p><br>The <strong><span style="color: rgb(14, 23, 29);">Conversion Funnel/Form Builder (AI) </span></strong>at Impact Scale is responsible for architecting and optimizing high-performance funnels that support our in-house offers, affiliate campaigns, SaaS products, and lead-generation operations using AI tools. This role directly supports our media buyers, campaign engineers, and development team by ensuring every funnel is fast, scalable, compliant, and conversion-focused.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><p>Plan, design, and build marketing funnels for Impact Scale’s internal offers and partner campaigns (landing pages, lead forms, sales flows, upsells, downsells, thank-you paths).</p></li><li><p>Develop a consumer flow and journey visually.</p></li><li><p>Improve and optimize current funnels. Analyze data, consumer engagement and the design of the current funnels.</p></li><li><p>Implement and maintain accurate tracking (UTMs, pixels, server-side events, postbacks, webhook integrations)</p></li><li><p>Work closely with campaign engineers to ensure funnels meet speed, stability, and compliance requirements.</p></li><li><p>Collaborate with designers and copywriters to produce clean, conversion-optimized layouts.</p></li><li><p>Run structured A/B tests to improve CTR, CVR, CPL, AOV, and overall funnel performance.</p></li><li><p>Build and refine interactive components like quizzes, multi-step lead forms, calculators, and dynamic content blocks.</p></li><li><p>Diagnose funnel issues quickly and support rapid iteration cycles required for high-volume performance marketing.</p></li><li><p>Maintain documentation, wireframes, SOPs, and version control for all funnel assets across teams.</p></li></ul><p><br></p><p><strong>Required Skills</strong></p><ul><li><p>Good understanding and experience with AI tools like (<a href="http://builder.io" style="color: rgb(59, 130, 246); text-decoration: underline;"><u>builder.io</u></a>, lovable, cursor)</p></li><li><p>A good eye for design for forms (portfolio required) </p></li><li><p>Demonstrated ability to build high-converting funnels specifically in a performance marketing environment.</p></li><li><p>Strong understanding of direct-response marketing, user psychology, and conversion rate optimization.</p></li><li><p>Proficiency in major funnel and page-building platforms (Webflow, WordPress, GoHighLevel, ClickFunnels, or custom environments).</p></li><li><p>Familiarity with attribution systems (Everflow, RedTrack), event tracking, and pixel setup.</p></li><li><p>Strong communication skills to work with media buyers, developers, and campaign engineers.</p></li><li><p>Comfortable executing fast, iterative builds with tight deadlines.</p></li></ul><p><strong>What We Offer</strong></p><ul><li><p>Competitive compensation aligned with experience and performance impact.</p></li><li><p>Performance-based bonuses tied to funnel KPIs and campaign growth.</p></li><li><p>Flexible remote work environment with asynchronous collaboration across teams.</p></li><li><p>Direct access to media buyers, developers, and leadership for fast execution and real impact.</p></li><li><p>Access to internal tools, automation systems, and proprietary tech used to power large-scale campaigns.</p></li><li><p>Rapid skill growth through exposure to real-time testing, optimization workflows, and high-budget campaigns.</p></li><li><p>Clear advancement path into senior funnel architecture, CRO leadership, or campaign engineering roles.</p></li></ul><p><br></p>