Conversion rate optimization manager

Checkout
- Identify drop-offs, friction points, and behavioral gaps using data
- Drive continuous improvement in CVR, AOV, and checkout success rate
Experimentation & A/B Testing
- Design, execute, and analyze A/B & multivariate tests
- Prioritize experiments using structured frameworks (ICE / PXL / RICE)
- Translate insights into scalable learnings across the site/app
Analytics & Insights
- Deep-dive into GA4, heatmaps, session recordings, funnel reports
- Partner with Performance Marketing to improve landing page & traffic-quality CVR
- Build dashboards to track weekly/monthly CRO impact
UX, Content & Merchandising
- Work with Design & Content teams on:
- PDP structure, imagery, copy, trust badges, reviews
- Navigation, filters, sorting, search optimization
- Improve mobile-first experience (majority traffic)
Checkout & Payments Optimization
- Optimize checkout flows (COD vs Prepaid, payment failures, drop-offs)
- Improve prepaid ...