Job Description
Lokal is looking for a talented Copywriter to join our internal marketing team
At Lokal, we build products for Bharat – across jobs, business leads, and local communities. We’re looking for a copywriter who understands how to speak to real people, in real languages, with real intent.
What You Need to Bring to the Table:
• Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts).
• Strong command over simple, clear, conversion-focused writing.
• Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi).
• Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs.
• Comfort working in a fast-paced, high-iteration environment (multiple scripts daily).
• Awareness of social media, meme, and short-form video trends.
• Collaborative mindset – working closely with performance marketers, video editors, and creative leads.
• Curiosity to test, le...
At Lokal, we build products for Bharat – across jobs, business leads, and local communities. We’re looking for a copywriter who understands how to speak to real people, in real languages, with real intent.
What You Need to Bring to the Table:
• Proven experience writing high-impact ad copies and video scripts (Meta, Google, Reels, Shorts).
• Strong command over simple, clear, conversion-focused writing.
• Ability to adapt tone and language for vernacular audiences (Tamil / Telugu / Kannada / Malayalam / Hindi).
• Deep understanding of performance marketing hooks – scroll stoppers, first 3 seconds, CTAs.
• Comfort working in a fast-paced, high-iteration environment (multiple scripts daily).
• Awareness of social media, meme, and short-form video trends.
• Collaborative mindset – working closely with performance marketers, video editors, and creative leads.
• Curiosity to test, le...
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