Copywriter

Job Title: Copywriter

Location: Netaji Subhash Place, Delhi, India

Experience: 1-3 years

About the role

Own the words that sell and the stories that stick. You’ll craft high-impact ads and influencer content integrations that drive awareness, engagement, and conversion for MARS Cosmetics.

What you’ll do

• Write sharp, on-brand copy across video/TV/digital ads, OOH, website, D2C, marketplaces, CRM, and app.
• Concept, script, and title short-form content (reels/shorts), with thumb-stopping hooks and clear CTAs.
• Turn briefs into creative territories and 360° campaigns for product launches and always-on.
• Lead influencer content integrations: develop briefs, co-write scripts/hooks, align claims, and ensure brand fit.
• Partner with Creator/Influencer, Media, and Performance teams to map deliverables to channels and KPIs.
• Iterate using data—A/B test angles, offers, and CTAs; refine for CTR, VTR, CVR, and ROAS.
• Maintain and evolve brand voice, glossaries, and claim banks; ensure compliance (ASCI influencer guidelines, platform policies).
• Mentor junior writers; manage external copy partners when needed.

What you’ll bring

• 1-3 years in copy/content for consumer brands (beauty/FMCG/e-commerce preferred) with a strong ads portfolio.
• Proven chops in short-form scripting + long-form storytelling; comfort writing for Hindi/English (Hinglish a plus).
• Experience briefing influencers/creators and turning UGC into high-performing assets.
• Strong grasp of digital performance metrics and creative testing.
• Impeccable editing, speed, and attention to detail; comfort with tight turnarounds.

Success looks like

• Ads that lift CTR/VTR/CVR and reduce CPA.
• Influencer collabs that feel native, meet disclosure norms, and move product.
• Clear, consistent brand voice across all touchpoints.

Nice to have

• Beauty category interest/knowledge, claims writing, marketplace copy experience.
• Basic familiarity with Figma/Canva for copy-first layouts.