Job Description
Job Title: Copywriter
Location: Netaji Subhash Place, Delhi, India
Experience: 1-3 years
About the role
Own the words that sell and the stories that stick. You’ll craft high-impact ads and influencer content integrations that drive awareness, engagement, and conversion for MARS Cosmetics.
What you’ll do
Write sharp, on-brand copy across video/TV/digital ads, OOH, website, D2 C, marketplaces, CRM, and app.
Concept, script, and title short-form content (reels/shorts), with thumb-stopping hooks and clear CTAs.
Turn briefs into creative territories and 360° campaigns for product launches and always-on.
Lead influencer content integrations: develop briefs, co-write scripts/hooks, align claims, and ensure brand fit.
Partner with Creator/Influencer, Media, and Performance teams to map deliverables to channels and KPIs.
Iterate using data—A/B test angles, offers, and CTAs; refine for CTR, VTR, CVR, and ROAS.
Maintain and evolve brand voice, glossaries, and c...
Location: Netaji Subhash Place, Delhi, India
Experience: 1-3 years
About the role
Own the words that sell and the stories that stick. You’ll craft high-impact ads and influencer content integrations that drive awareness, engagement, and conversion for MARS Cosmetics.
What you’ll do
Write sharp, on-brand copy across video/TV/digital ads, OOH, website, D2 C, marketplaces, CRM, and app.
Concept, script, and title short-form content (reels/shorts), with thumb-stopping hooks and clear CTAs.
Turn briefs into creative territories and 360° campaigns for product launches and always-on.
Lead influencer content integrations: develop briefs, co-write scripts/hooks, align claims, and ensure brand fit.
Partner with Creator/Influencer, Media, and Performance teams to map deliverables to channels and KPIs.
Iterate using data—A/B test angles, offers, and CTAs; refine for CTR, VTR, CVR, and ROAS.
Maintain and evolve brand voice, glossaries, and c...
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