Copywriter

About Dentsu

Dentsu is a network designed for what's next - helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands: Carat, Dentsu Creative, dentsu X, iProspect, and Merkle , each with deep specialisms.

Operating in over 145 markets with more than 66,000 specialists , and partnering with 95 of the top 100 global advertisers , our collective vision is to lead people-centred transformations that shape society.

Role Summary:

Brand within Dentsu Internationa l: Dentsu Lab - Research & Innovations

Job Title : Copywriter

Location : Gurugram

Experience : 2-5 years of work experience within Mainline or Digital agencies is mandatory (Experience from other industries will not be considered for this position )

Role Summary

We are looking for a Copywriter / Researcher - Innovations who can blend strong writing skills with sharp research thinking. The role involves developing compelling narratives, writing high-quality content, and supporting innovation projects with insights on trends, culture, technology, and consumer behavior.

You will work closely with creative teams, strategists, designers, and tech partners to craft ideas that are bold, relevant, and future-ready.

Key Responsibilities

Copywriting & Creative Support

• Write clear, engaging, and impactful copy for innovation-led campaigns, presentations, and brand experiences
• Craft storytelling frameworks, scripts, taglines, captions, voiceovers, and concept narratives
• Support creative ideation by bringing strong verbal directions and thought starters
• Assist in drafting pitch decks, case studies, and innovation concept docs in a crisp, client-friendly tone
• Adapt writing for multiple formats including digital, social, video, experiential, and interactive mediums

Research & Trend Intelligence

• Conduct research on emerging tech, cultural shifts, consumer trends, and category movements
• Track new-age platforms, creator economy trends, and changing content formats
• Compile relevant insights for projects and pitches to strengthen innovation recommendations
• Create easy-to-consume research summaries, newsletters, and trend reports
• Benchmark global campaigns, innovations, and creative tech executions for inspiration

Collaboration & Execution

• Work closely with Art Directors, Designers, and Strategists to bring integrated ideas to life
• Translate complex innovation concepts into simplified, interesting narratives for clients
• Participate in brainstorming sessions and contribute new ideas regularly
• Ensure timely delivery and quality output across assignments

Skills & Qualifications

• 2-5 years of experience in copywriting, content, digital, or research roles (agency experience preferred)
• Strong writing skills with ability to shift tone across formats and audiences
• Curiosity-driven mindset with strong interest in innovation, technology, trends, and pop culture
• Good research skills: ability to find credible sources, synthesize information, and draw meaningful insights
• Ability to structure content well (headlines, flow, story arcs, decks)
• Comfortable working on multiple projects in parallel under tight timelines
• Strong communication and collaboration skills
• Exposure to writing for new-age formats like AI, AR/VR, interactive stories, gaming, metaverse, Web experiences etc.
• Experience in scriptwriting / video writing / storytelling for content creators
• Familiarity with presentation-style writing for decks and client pitches
• Interest in brand strategy, innovation frameworks, or creative technology

To apply, pls apply here as well as send us your updated CV mentioning the below details to (so we are able to process your candidature faster):

Email subject: Ref: LinkedIn - Copywriter with Dentsu, Gurugram

Please attach your CV and include the following details in your email:

Name:

Current company:

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Total years of experience in Copywriting:

Are you comfortable working from the office location (Gurugram):

Annual CTC:

Expected CTC:

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We thank you for sending us your profile & details for this role . If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome!

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless - we look forward to welcoming you.

Sound exactly like the sort of role for you? Apply now