CPD Tech Lead

As the CDP Tech Lead, you will play a pivotal role in shaping and implementing architectural designs for a complete view of our customers within the Customer Data Platform (CDP). You will be responsible for leading the deployment of the Adobe CDP solution, finalizing roadmap, and hands-on involvement within the platform. This role will require collaboration with Clients & Markets stakeholders to build capabilities for personalization, segmentation, data synchronization, and privacy management, enabling seamless integration with the CDP to drive exponential growth.

Responsibilities

• CDP Platform Leadership:
  • Lead management and administration of the Adobe Real-time CDP and related toolkit.
  • Provide architectural leadership and support for the platform as required by business requirements.
  • Collaborate on the management and optimization of data pipelines to and from Adobe CDP. Source systems will be e.g. Brand websites, D2C, CRM apps, offline campaign datasets etc
  • Provide guidance on segment-building and assist in performing dynamic customer-level analysis.
  • Form Consumers Golden Records in Adobe CDP solution and enrich the same on an ongoing basis with website user behaviour data etc. Apply customer record de-dup and stitching rules etc to have high quality Consumer Golden Records
  • Diagnose and resolve functional issues efficiently.
  • Manage and maintain overall architecture documentation.
  • Coordinate with privacy and compliance teams on proper handling of consumer PII.
• Technical Leadership:
  • Develop and maintain effective working relationships with team members, internal partners, and other stakeholders.
  • Interface with specific SMEs and business teams across CRM, MarTech, and AdTech to gather business requirements and define technical architecture for enhanced customer experiences and innovative marketing data solutions.
  • Manage the day-to-day work of onshore and offshore developers, acting as their technical lead and offering solutions as needed.
  • Deliver innovative ideas to solve customer needs.
  • Engage in technical resource planning and level-of-effort estimation to support project scoping, pricing, and planning.

Qualification   

• 7+ years of experience related to technical data management & marketing solution experience.
• 5+ years experience in development and deployment of Adobe CDP solution across multiple organisations, preferably in FMCG industry
• Bachelor's degree in business, information systems, or a similar relevant field.
• Experience leading development or implementations for enterprise applications.
• Demonstrated familiarity with the Adobe Suite and Web SDKs (e.g., AEM, Adobe Magento, Adobe Analytics etc).
• Ability to translate requests from non-technical stakeholders into operational steps and successful outcomes.
• High degree of initiative, dependability, and ability to deal with ambiguous requirements.
• Demonstrated competency in a variety of Data Transport and ETL processes and methodologies.
• Demonstrate knowledge of metadata management concepts and practical application.
• Basic understanding of SQL Databases including basic SQL query management and optimization skills.
• 3+ years of data modelling experience.
• Experience in advanced data warehouse concepts.
• Understanding of public cloud offerings and how-to solution designs that are built around these technologies (AWS, Azure, Google Cloud Platform, and similar).
• Excellent people skills and the ability to articulate complex technology concepts with technical and non-technical individuals.
• Ability to approach a technical solution to solve challenges from a business perspective.
• Degree in Computer Science, Information Systems, Data Science, or related field.

Preferred Qualifications

• Experience and knowledge of digital marketing analytics fundamentals.
• Certified Adobe CDP is a significant plus with required knowledge on Segmentation, 
• Direct experience with RESTful API development, integration, & maintenance strongly preferred.
• Demonstrated competency in Agile Digital Project Management.
• Prior work with data clean rooms for privacy-compliant measurement.