Job Description

India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

Analyst II – Consumer Insights (Primary Research)

Location: Mumbai (Hybrid) | Experience: 4–6 Years

About General Mills
General Mills is a global food company with 100+ brands across 100 countries, including Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs. The General Mills India Center (GMI) in Mumbai is our global capability hub supporting insights, analytics, technology, and shared services worldwide.

Role Overview
As part of the Consumer & Market Insights (CMI) team, this role leads primary quantitative research to uncover consumer insights that drive business decisions across General Mills’ global businesses. The role manages studies end-to-end and partners closely with stakeholders and research agencies.

Key Responsibilities

  • Lead end-to-end quantitative research projects (design, execution, analysis, reporting)

  • Manage studies including Concept, Product, Brand & Ad testing, MaxDiff, Conjoint, U&A, Segmentation

  • Design questionnaires, analyze data, and deliver insight-driven stories

  • Partner with stakeholders to recommend research approaches and present findings

  • Manage external research agencies and ensure quality, timely delivery

    • Qualifications

  • 4–6 years of experience in primary quantitative market research

  • Master’s degree / MBA in Marketing or Market Research

  • Strong expertise across key quantitative methodologies

  • Excellent communication, analytical, and stakeholder management skills

  • Experience in CPG, global research, or leading research agencies preferred

    • Additional Details

  • Shift: 11:00 AM – 8:00 PM

  • Work Mode: Hybrid

  • Reporting to: Manager, Consumer Insights

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