Job Description

Description

Summary:

The Creative Adaptation Technologist Manager, drives the integration and application of creative technology solutions to enable tech-augmented marketing for The Coca-Cola Company. This role is responsible leveraging generative AI, creative automation, and best-in-class marketing practices to generate and deliver high-quality adaptations and activations across channels and markets. The Manager will ensure the delivery of adaptations in a playbook or toolkit format, manage their deployment to the Digital Asset Management (DAM) system, and support speed, personalization, and creative excellence.

What You’ll Do for Us

  • Collaborate with asset managers and both global and local brand teams to ensure alignment with brand objectives, strategies, and execution guidelines.
  • Champion the use of Adobe Fizzion, Firefly, GenStudio, and other emerging creative technology platforms to accelerate content adaptation and person...

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