Job Description
Job Title: Creative / Art Director
Reports To: General Manager
Position Overview:
The Creative / Art Director leads the agency’s visual and conceptual output, ensuring that all design and content deliverables are brand-consistent, strategically aligned, and creatively superior. This role supervises graphic design, content creation, and visual production functions. The Creative / Art Director plays a key leadership role in bridging strategic objectives and creative execution, overseeing brand storytelling across all platforms and formats.
Core Responsibilities:
•Creative Direction & Vision
o Define and communicate the agency’s creative direction, standards, and visual language across all client and internal projects.
o Translate strategic briefs into compelling visual campaigns, brand identities, and multimedia experiences.
o Provide concept leadership during brainstorming, ideation, and proposal development.
• Team Leadership & Supervision
o Direct and mentor a multidisciplinary team of graphic designers, copywriters, content creators, photographers, and videographers.
o Review and approve all creative work, ensuring alignment with strategy, deadlines, and quality expectations.
o Lead internal creative reviews and feedback cycles with clarity and direction.
• Project Collaboration
o Collaborate with the General Manager and client-facing staff to ensure that creative work aligns with business objectives.
o Coordinate with marketing, digital, and production teams to ensure creative consistency across touchpoints.
o Participate in pitch presentations and client meetings when creative vision needs articulation.
• Brand Development & Aesthetic Control
o Guide the creation of brand identities, visual systems, and style guides for client and internal brands.
o Ensure visual consistency and brand integrity across all content types—print, digital, social, motion, and experiential.
• Innovation & Trend Integration
o Stay current on visual design trends, creative technologies, cultural cues, and design tools.
o Encourage innovation within the team, while maintaining clarity on creative boundaries and brand constraints.
Required Qualifications:
• 7+ years of experience in creative direction, visual communication, or brand development within an agency or in-house setting.
• Proven portfolio demonstrating concept development, campaign execution, and brand-building work.
• Proficiency in Adobe Creative Suite, Figma, or similar platforms; basic familiarity with motion or video editing is a plus.
• Experience leading teams and managing feedback loops under tight deadlines.
• Bachelor’s degree in Graphic Design, Visual Arts, Communications, or equivalent experience.
Key Competencies:
• Visual Strategy & Art Direction
• Team Leadership & Coaching
• Creative Concept Development
• Design System Implementation
• Quality Control & Aesthetic Standards
• Cross-Disciplinary Collaboration
Reports To: General Manager
Position Overview:
The Creative / Art Director leads the agency’s visual and conceptual output, ensuring that all design and content deliverables are brand-consistent, strategically aligned, and creatively superior. This role supervises graphic design, content creation, and visual production functions. The Creative / Art Director plays a key leadership role in bridging strategic objectives and creative execution, overseeing brand storytelling across all platforms and formats.
Core Responsibilities:
•Creative Direction & Vision
o Define and communicate the agency’s creative direction, standards, and visual language across all client and internal projects.
o Translate strategic briefs into compelling visual campaigns, brand identities, and multimedia experiences.
o Provide concept leadership during brainstorming, ideation, and proposal development.
• Team Leadership & Supervision
o Direct and mentor a multidisciplinary team of graphic designers, copywriters, content creators, photographers, and videographers.
o Review and approve all creative work, ensuring alignment with strategy, deadlines, and quality expectations.
o Lead internal creative reviews and feedback cycles with clarity and direction.
• Project Collaboration
o Collaborate with the General Manager and client-facing staff to ensure that creative work aligns with business objectives.
o Coordinate with marketing, digital, and production teams to ensure creative consistency across touchpoints.
o Participate in pitch presentations and client meetings when creative vision needs articulation.
• Brand Development & Aesthetic Control
o Guide the creation of brand identities, visual systems, and style guides for client and internal brands.
o Ensure visual consistency and brand integrity across all content types—print, digital, social, motion, and experiential.
• Innovation & Trend Integration
o Stay current on visual design trends, creative technologies, cultural cues, and design tools.
o Encourage innovation within the team, while maintaining clarity on creative boundaries and brand constraints.
Required Qualifications:
• 7+ years of experience in creative direction, visual communication, or brand development within an agency or in-house setting.
• Proven portfolio demonstrating concept development, campaign execution, and brand-building work.
• Proficiency in Adobe Creative Suite, Figma, or similar platforms; basic familiarity with motion or video editing is a plus.
• Experience leading teams and managing feedback loops under tight deadlines.
• Bachelor’s degree in Graphic Design, Visual Arts, Communications, or equivalent experience.
Key Competencies:
• Visual Strategy & Art Direction
• Team Leadership & Coaching
• Creative Concept Development
• Design System Implementation
• Quality Control & Aesthetic Standards
• Cross-Disciplinary Collaboration
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